PCA: No Shows Doesn't Mean No Action

by Tina Blake, PCA Development Director

What does a theatre do in the middle of a national Quarantine? Think outside the box, as artists tend to do! After 50 years we have learned how to do just that. Lights, camera, action!

Prescott Center for the Arts Executive Director Robyn Allen saw a fresh opportunity to give back in early March: “As I looked around our community in need, I thought of our patrons and volunteers and saw an opportunity not only to pay it forward, but to pay it back as well.” PCA started an initiative providing volunteer services to vulnerable members of our community who were being asked to stay home, in an initiative called PCAServes. 

Its three core goals are to assist with daily tasks like picking up prescriptions or groceries, conducting wellness checks with phone calls, and providing online entertainment. Some of the accomplishments included touching the lives of over 8,000 local people by:

  • Creating a collective database from over 6,000 wellness-check phone calls to individuals throughout Yavapai County,

  • Providing drop-off services for groceries and prescriptions,

  • Assisting with rides to medical appointments,

  • Assembling a volunteer cadre ready to assist Thumb Butte Medical with drive-through-testing,

  • Sewing of masks by volunteer costumers, and gathering supplies and sharing with those in need.

With PCA Serves well underway, the organization is finding more ways to create at home with an entertainment experience just for you called PCA at Home! Several volunteers locally and nationally are creating art shows and productions from all over the world that you can watch right at home.

In the last few weeks PCA launched a program of online live hosted parties, where you can watch some of its archived productions and interact with some of the actors and director. We will be bringing you acting, singing and readers’ theatre, all produced from our performing artists’ homes. Some examples:

  • A weekly art-gallery opportunity for youth called PCA Kids Inspire

  • A weekly e-newsletter on art education, art performances and specific artist spotlights to engage all ages at home

  • Producing and performing in virtual acting, singing, dancing, and various visual-art experiences online.:

  • Facilitating the annual Scholarship Competition in the Performing and Visual Arts with local youth (providing over $15,000 in scholarships) remotely

  • Managing the Young Playwrights Festival Competition online

“Besides directly working on PCA Serves and PCA at Home, the staff and volunteers are working to be ready for live audiences again when the time is right. The remainder of the 2019-2019 Season will still happen, so keep your tickets,” said box-office manager Suzy Campbell.

The productions of Willy Wonka, God of Carnage, Amadeus, Mamma Mia!, and Red are cast and all actors are excited to get rehearsing in groups again. If the new dates for performances don’t work with your schedule, you can receive a refund or donate the purchase cost to PCA as a local nonprofit.

“While keeping costs minimal and allocating resources differently, patrons will see new things that we are working on during the quarantine that include improved sound, a new ticketing system, and an upgraded website and social media experience, along with a variety of cost-effective renovations,” said Allen. “We can’t wait to get back to what we do best, but in the meantime I can’t express how proud I am of our flexible team of staff and volunteers who choose to serve with dedicated kindness on and off the stage.”

Check out or call 928-445-3286 for the latest on PCA Serves, PCA at Home, and the safe reopening of your “Home for the Arts.”

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